The Road to Magic Series

LESSON 1

Is The Price Right? Building Your Pricing Guide

In this 4 hour class we will go over the complete strategy on putting together your pricing guide. We will show you why you don't want to offer packages. We will also show you how the psychology works to show clients the value in your products.

Unlock the secret to pricing your photography just right, so your passion turns into profit. Whether you're starting to attract clients or ready to level up, our workshop will demystify pricing and give you the confidence to deliver your work to your clients.

In-Person Classes or Zoom

Is The Price Right?

Understanding the importance of a well-structured price guide
Setting clear goals for your pricing strategy
Identifying your target audience and market positioning
Analyzing your costs and expenses to determine profitability
Exploring various pricing models, such as hourly rates, packages, or a la carte
Defining your photography services and product offerings
Pricing for different photography niches (e.g., portrait, wedding, fine art)
Considering competitive analysis and local market trends
Crafting a pricing structure that balances profitability and client value
Preparing for future lessons on pricing psychology and client communication strategies

In-Person Classes or Zoom

Completely Free!

This class is normally $199! It's completely free due to our sponsors!

Upcoming Online Workshops

Making the Magic

Online Class - Date TBD

Tell me more about the Making the Magic workshop!

The Magic of AI & Photoshop

Online Class - Date TBD

Images from previous workshops

Completely Free!

This class is normally $199! It's completely free due to our sponsors!